Thursday, June 01, 2006
Why I'm Here.
I have had the bad habit of sitting at a desk, cold calling hundreds of times using the same old script to get a 1-2% conversion rate; or sitting at a computer trying to sell items through a pay-per click model using the same message in an ad over and over again. I have taken one book of cold calling and copied its methods to the letter to find no result; or taken one book on web marketing, followed its methods exactly to produce minimal results. I have failed to seek alternatives thinking the guru is the end all know all on the subject in question.
For instance, Robert Kiyosaki writes that if one is to own a business one should know how to sell. Kiyosaki advises to go door to door, or engage in something that has me calling businesses to sell a product needed. It's true that I do need to know how to sell to build a business, but does this selling have to be door-to-door or cold calling? Emphatically not! You've got to do what works for you.
I haven't had the opportunity to attend any Donald Trump Expos, but I intend to once it comes back to New York in the fall. I believe the teaching model will be effective because you will get different perspectives on what it takes to make it. None will tell you every detail that amounted to their success, but I am sure you will get some information that has been instrumental to their renowned successes. I read once that you make the same amount of money as the people you hang out with; so I figure that if I keep taking these classes with proven successful people, a part of each of their successful qualities will rub off on me.
Seriously, here's a hint that I'll give you for free: proofread. Spell check. Don't come across sounding like an absolute dolt.
You are advertising here in Minneapolis on blogs, on craigslist, on the TV, and on the radio. You fail to mention one thing: you can't buy or learn charisma. You can't do it. If you lack charisma, a value added product, and intimate market knowledge - you will always fail and return to your cold calling manuscripts poached from another idiot's book.
Darn snake oil salesmen...